INBOUND MARKETING MANAGER

Contenu de l'offre INBOUND MARKETING MANAGER chez PlayPlay

JOB DESCRIPTION

2019 is the year to start inbound marketing at PlayPlay. We are convinced it can be a powerful and relevant acquisition lever. Indeed, hundred of thousands - yes! - organizations throughout the world will soon look for a tool to help them produce videos. We think we are the best option for them.
You role will be to lead the inbound strategy : set the goals, create awesome content -mostly PlayPlays!- distribute them and make sure you drive loads of qualified leads to our platform!

The role is evolutive and could include more marketing missions in the mid-term.

MISSIONS

You define the content strategy for PlayPlay You produce great content : mostly PlayPlays, but also blog posts, interviews etc. in English. Your PlayPlays will be the best videos ever for our targets. Once they'll watch it, they'll just want to do their own playplays. You monitor content performance, you try and iterate until you find the best strategy You post content on different platforms (blog, social platforms) and know how to boost them with paid ads to target the best audience You work with the CEO and the sales team to make sure your actions are aligned with the global vision of PlayPlay...in order to drive the most relevant traffic to our platform

WHAT WE OFFER

An opportunity to join a fast growing start-up ! A huge market to conquer A unique working environment : at PlayPlay, we want to have fun in our jobs, we think it’s the best way to achieve our ambitious goals Working and growing with a top team Attractive salary We are located in the Sentier (Paris city center)

PREFERRED EXPERIENCE

You have a first experience in inbound marketing, ideally in a B2B SaaS Start-up You are passionate about video industry and digital content industry in general You have awesome copywriting skills. You are a great writer, you are creative and full of ideas You have a great sense of communication, you love to talk and people, you can lead interviews You know how to distribute content : run a blog, post on social platforms and relevant websites (quora…). You can also boost content with paid advertising to target the most accurate audiences You love challenges and get out of your comfort zone. Some of our competitors started producing content before PlayPlay was created. You are analytical, smart and pragmatic : you monitor the performance of your actions, stop the least performing and double down on the most efficient You think you would be the perfect fit for this position ? Apply here or contact us now thibaut@playplay.video !

RECRUITMENT PROCESS

Recruitment process is the following

Call with the CEO Interviews with members of the team Drink with the whole team

ADDITIONAL INFORMATION

Contract Type: Full-Time Location: Paris, France (75002) Experience: > 1 year