JOSEPH

À propos

JOSEPH IS A HIGH CONTEMPORARY BRAND WITH A STRONG CORE OF LUXURY ESSENTIALS As the sixties drew to a close, Joseph Ettedgui imagined a revolution in the way we buy fashion. With his keen instincts, Joseph created a boutique that was more magazine than clothes shop – somewhere to discover new ideas, new styles and new designers. Joseph brought Kenzo and Castelbajac to the world’s attention, then as his influence grew he championed Azzedine Alaia and Yohji Yamamoto, chose Norman Foster to design a store, and was the first in London to sell Prada. Even after his own label was launched to acclaim, Joseph continued to showcase the designers he had discovered and nurtured. Today JOSEPH reclaims its role as curator of style. Just as its original stores were places to meet and share ideas, attracting designers, models, editors and photographers, JOSEPH is once again a focus for creativity, somewhere to find inspiration. At the same time the JOSEPH collection has entered a new phase, drawing renewed strength from the energy around it. Under the creative direction of Louise Trotter, Joseph presents a high contemporary ready-to-wear collection with a strong core of luxury essentials. Today the JOSEPH empire has grown to over 100 stores internationally with stores in London, Paris, New York, Tokyo and Los Angeles. The online store (www.joseph-fashion.com) launched in late 2012 allowing worldwide reach for the brand.